Kevin Mellet is an economic sociologist, researcher at the Social Sciences Department of Orange Labs (Sense).
His research is based primarily on economic sociology and science and technology studies and focuses on digital markets, from the standpoint of market intermediaries, businesses and consumers. He is interested in issues related to online visibility and reputation, and he is particularly investigating the following areas: online advertising and marketing, media economics with a focus on online social media, the different forms of participation and expression of consumers on the internet, and more recently issues related to personal data.
Since September 2016, Kevin is an associate professor at the University Paris-Est Marnes-La-Vallée where he took the co-responsibility of the Master “communication and social networks” (“Communication des entreprises et réseaux sociaux”). He teaches among other disciplines Internet sociology and online marketing.
Sense Lab, Orange Labs
38-40 rue du General Leclerc
92794, Issy-Les-Moulineaux Cedex 9