Kevin Mellet is an economist and sociologist, researcher at the Social Sciences Department of Orange Labs (Sense).
He received his PhD in Economics from the University of Paris 10-Nanterre in 2006. His thesis relies on economic sociology and the French economics of conventions in order to analyse Internet based labour markets. He examines how the new media transforms the format of interaction and modes of evaluation in the labour market.
More recently, his research has focused on socio-économic impacts of the Internet on market intermediation. A first line of research, in collaboration with Jean-Samuel Beuscart and Alan Ouakrat, examines online advertising. He is also interested in marketing and advertising practices within creative industries (Promouvoir les œuvres culturelles, book written with Jean-Samuel-Beuscart).
A second line of research deals with social media (blogs, social network sites, user-generated-content sites, etc). His research focuses on business models, audience building and marketing practices (such as viral marketing, social media marketing) specific to this emerging media. From a different perspective, He examines, with several colleagues of Orange Labs, how valuation mechanisms of social media (ratings and consumer reviews, recommendation tools) transform the buying and selling of goods and services.
Sense Lab, Orange Labs
38-40 rue du General Leclerc
92794, Issy-Les-Moulineaux Cedex 9